The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.
| Version: | 1.4 |
| Published: | 2022-05-29 |
| Author: | Feiming Chen |
| Maintainer: | Feiming Chen <feimingchen at yahoo.com> |
| License: | GPL (≥ 3) |
| URL: | https://ani.stat.fsu.edu/~fchen/statistics/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html |
| NeedsCompilation: | no |
| CRAN checks: | NBDdirichlet results |
| Reference manual: | NBDdirichlet.pdf |
| Package source: | NBDdirichlet_1.4.tar.gz |
| Windows binaries: | r-devel: NBDdirichlet_1.4.zip, r-release: NBDdirichlet_1.4.zip, r-oldrel: NBDdirichlet_1.4.zip |
| macOS binaries: | r-release (arm64): NBDdirichlet_1.4.tgz, r-oldrel (arm64): NBDdirichlet_1.4.tgz, r-release (x86_64): NBDdirichlet_1.4.tgz, r-oldrel (x86_64): NBDdirichlet_1.4.tgz |
| Old sources: | NBDdirichlet archive |
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