CustomerScoringMetrics: Evaluation Metrics for Customer Scoring Models Depending on
Binary Classifiers
Functions for evaluating and visualizing predictive model performance (specifically: binary classifiers) in the field of customer scoring. These metrics include lift, lift index, gain percentage, top-decile lift, F1-score, expected misclassification cost and absolute misclassification cost. See Berry & Linoff (2004, ISBN:0-471-47064-3), Witten and Frank (2005, 0-12-088407-0) and Blattberg, Kim & Neslin (2008, ISBN:978–0–387–72578–9) for details. Visualization functions are included for lift charts and gain percentage charts. All metrics that require class predictions offer the possibility to dynamically determine cutoff values for transforming real-valued probability predictions into class predictions.
Version: |
1.0.0 |
Published: |
2018-04-06 |
Author: |
Koen W. De Bock |
Maintainer: |
Koen W. De Bock <kdebock at audencia.com> |
License: |
GPL-2 | GPL-3 [expanded from: GPL (≥ 2)] |
NeedsCompilation: |
no |
CRAN checks: |
CustomerScoringMetrics results |
Documentation:
Downloads:
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