Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

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Documentation for package ‘Robyn’ version 3.6.3

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Robyn-package Robyn MMM Project from Meta Marketing Science
adstock_geometric Adstocking Transformation (Geometric and Weibull)
adstock_weibull Adstocking Transformation (Geometric and Weibull)
dt_prophet_holidays Robyn Dataset: Time series
dt_simulated_weekly Robyn Dataset: Time series
fit_spend_exposure Fit a nonlinear model for media spend and exposure
hyper_limits Check hyperparameter limits
hyper_names Get correct hyperparameter names
mic_men Michaelis-Menten Transformation
plot.robyn_allocator Budget Allocator
plot.robyn_save Export Robyn Model to Local File
plot_adstock Adstocking Transformation (Geometric and Weibull)
plot_saturation Hill Saturation Transformation
print.robyn_allocator Budget Allocator
print.robyn_inputs Input Data Check & Transformation
print.robyn_models Robyn Modelling Function
print.robyn_outputs Evaluate Models and Output Results into Local Files
print.robyn_refresh Build Refresh Model
print.robyn_save Export Robyn Model to Local File
prophet_decomp Conduct prophet decomposition
Robyn Robyn MMM Project from Meta Marketing Science
robyn_allocator Budget Allocator
robyn_clusters Clustering to Reduce Number of Models based on ROI and Errors
robyn_converge Check Models Convergence
robyn_csv Evaluate Models and Output Results into Local Files
robyn_inputs Input Data Check & Transformation
robyn_mmm Core MMM Function
robyn_onepagers Generate and Export Robyn One-Pager Plots
robyn_outputs Evaluate Models and Output Results into Local Files
robyn_plots Evaluate Models and Output Results into Local Files
robyn_refresh Build Refresh Model
robyn_response Response Function
robyn_run Robyn Modelling Function
robyn_save Export Robyn Model to Local File
robyn_train Train Robyn Models
robyn_update Update Robyn Version
saturation_hill Hill Saturation Transformation
set_holidays Detect and set date variable interval